The Psenner distillery became one of the largest producers of pear brandy in Europe and the absolute leader in Italy. Then Ludwig had the original idea of positioning bottles on pear trees, making the fruit grow directly into each and then filling it with Williams pear brandy - a true stroke of genius. In order to ensure a consistent supply of high quality fruit the company acquired 70 hectares of orchards. Ludwig's idea was copied to the point where the "pear in the bottle" became ubiquitous worldwide. However, in contrast with the Psenner method, other producers generally use the expedient of introducing the pear through the rear of the bottle, after which the bottom is screwed on.