Bruno Giacosa, a man of few words but eloquent talent, practices an extremely simple philosophy based on the respect of traditions both in the vineyard and in the cellar. Giacosa brings out a richness of flavor and an intensity of character to produce wines of meditation. In addition to Bartolo Mascarello, Giacomo Conterno, and Aldo Conterno the Giacosa estate is the most respected producer of traditional style Barolo. Until recently Giacosa owned no vineyards; he bought all the grapes he required, selecting, as he still does, from some of the area’s best sites. In 1982, he bought the Falletto vineyard in Serralunga. Giacosa firmly believes in the value of single-vineyard bottlings. Crus are only bottled in the better vintages, and if a wine does not attain a very high standard, he either declassifies it, selling the wine as a simple nebbiolo, or he does not bottle it at all. Bruno Giacosa understandably produces an extensive range of high-profile bottles.