For over a century, Johnnie Walker has celebrated taking steps forward with our message of “Keep Walking” and our Striding Man icon.
In recognition of women who lead the way, we are unveiling Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo, in celebration of the many achievements of women. As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand’s commitment to progress.
The Jane Walker icon will debut on a special-edition offering of our award-winning Black Label blend. Johnnie Walker Black Label The Jane Walker Edition will launch nationwide in March – just in time for Women’s History Month celebrations.
For every Jane Walker Edition bottle produced, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.