150 years in the making. 2016 marks 150 years of one of the only Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, design agency Cue created an identity used to host special events and on special edition bottles. As part of the celebration, Cue created a special 86 proof Old No. 7 as a tribute to a legacy of whiskey craftsmanship and the birthplace of an American classic.